“The World Health Organization is dropping its sugar intake recommendations from 10 percent of your daily calorie intake to 5 percent.
For an adult of a normal body mass index (BMI), that works out to about 6 teaspoons — or 25 grams — of sugar per day.”
World Health Organization
Sugar serving in one can of coke = 35 g!!!
Sugar serving in a half liter bottle of coke ~ 56 g!!!
And of course, the finer detail that the regular citizen is consuming 112 g of sugar a day on average i.e. a mere 4.5 times the daily recommended dose. Not to mention a UCLA study establishing a correlation with lowering IQs. And the little matter of Coke being as addictive as heroin.
Enough said? Still not convinced.
Lets see the boss of coke beam at his company’s positive contribution to humanity. For the purpose of intentional exaggeration (note: not misinformation), I’ll limit the excerpt to four lines and link the video’s ‘relevant’ part only.
BBC journalist, Paxman: “What good does coca cola does you physically?”
James Quincy, President Coca Cola (Europe): “There is a little sugar in it, which is energy…”
BBC journalist, Paxman: “…23 (sachets of sugar, equivalent thereof) of those in the smallest offering (isn’t that way too much)?”
James Quincy, President Coca Cola (Europe): “The reality is, people aren’t drinking those…”
James Quincy, President Coca Cola (Europe): “If you want to solve obesity, its about information…”
Indeed it is!
Give people the product that kills them and vaguely tell them that it does. Confuse the how-exactly. And then flash stereotypically happy images and draw a completely unsubstantiated correlation between soft drinks and happiness.
All that, of course, after you’re done selling your soul for the right price.
Well played Mr. Quincy. After you’re done firing the person that set this interview up, not to mention your plans for countering obesity, you should aim for the presidency of WHO (and you know, keep drawing royalties from coke too).